The Folks
The Folks
Achieved higher conversion rates, increased foot traffic, and reduced CPA through hyper-geo campaigns and B2B lead generation. Enhanced engagement with custom landing pages and a streamlined e-commerce strategy.
Client Overview:
Founded in Lisbon, The Folks is a beloved network of specialty coffee and brunch spots. With multiple locations across the city, they are dedicated to delivering exceptional coffee experiences and fostering a sense of community among locals and visitors alike.
Challenges:
The Folks wanted to boost their visibility across all locations, attract a steady flow of both local patrons and tourists, and build brand recognition as a top destination for coffee and brunch in Lisbon.
Solutions Provided:
- Optimized Google My Business (GMB) profiles for each location to improve local search rankings and drive foot traffic.
- Launched a targeted social media advertising campaign to promote each location and engage both residents and tourists.
- Developed a brand-centric digital marketing strategy that emphasizes The Folks’ commitment to quality coffee, inviting atmospheres, and community engagement.
Results:
The Folks experienced increased foot traffic across all locations, strengthened brand recognition, and a significant boost in online engagement. Their improved digital presence helped position The Folks as a go-to coffee destination for both locals and visitors in Lisbon.
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